Job Description

Job Description

IMMEDIATE INTERIM OPPORTUNITY

Senior Consultant, Public Relations, Brand Marketing & Communications (Bilingual)

Reports To: Head of Marketing

Duration: 9 – 12-months

Location: Montreal (remote)

Our client is a consumer-focused business and Canadian success story that is in urgent need of a fluently bilingual Marketing and Communications executive. Ideally a native Quebec French speaker, the interim hire will oversee the development and execution of a comprehensive strategy for the Quebec marketplace to strengthen the brand in the province as it prepares to expand its local presence. This opportunity comes at a critical period of transformation/growth for this high-profile client and is a unique opportunity to be a part of an amazing culture and brand.

Key Accountabilities:

Brand Strategy and Positioning:

• Utilize deep local insights, along with strategic marketing and communications expertise to ensure that the organization is a top-of-mind brand for Quebec clients. This includes leveraging existing resources, managing Quebec-based agency relationships, and crafting messaging that truly resonates with Quebec’s diverse audiences.
• Lead the creation of a compelling brand strategy that clearly communicates a unique value proposition. Review and improve current brand positioning for the Quebec market and partner with local Quebec-based agencies in collaboration with the in-house Marketing and Communications teams.
• Ensure that messaging is culturally aligned and tailored to both French and English-speaking Quebec audiences, reflecting local preferences and regional nuances.
• Collaborate closely with internal teams across Marketing, Communications, Sales, Digital, and Operations to ensure seamless alignment of brand messaging and customer experience across all Quebec audience touchpoints.

Campaign Planning and Execution:

• Lead the development and execution of a comprehensive, multi-channel marketing and communications plan, including a range of advertising channels, social media and PR, working closely with agencies and internal subject matter experts.
• Design the campaign elements to boost brand awareness and perception in Quebec, drive new business revenue and prepare for a successful launch of services.
• Ensure that all agency efforts align with brand standards and strategic objectives and that campaign messaging is consistent across all channels.

Social Media:

• Lead the creation and execution of a social media strategy that boosts presence in Quebec, amplifies key messages and engages Quebec’s online community, including influencers; Ensure that this strategy is in harmony with the company’s main social media channels, which service a North American audience that is primarily English.
• Guide a Quebec-based social media agency to develop localized content for social platforms (e.g., Facebook, Instagram, TikTok), ensuring content is relevant, engaging, and resonates culturally with Quebec’s diverse audiences, while remaining fully on-brand.

Public / Media Relations and Sponsorship:

• Act as a media spokesperson in Quebec.
• Drive complementary PR initiatives to enhance reputation in Quebec, including cultivating strong relationships with local media outlets and other specialized channels to create high brand visibility.
• Oversee initiatives that foster visibility in the community, including local event sponsorships and regional partnerships, ensuring alignment with corporate values.

Market Research, Analysis and Reporting:

• Stay informed about Quebec’s evolving market trends, competitor activities, and customer behaviour, ensuring marketing and communications strategies remain relevant and competitive.
• Provide regular performance reports for Quebec marketing and communications initiatives and campaigns.
• Leverage campaign data to refine strategies and improve results, and utilize information from customer feedback mechanisms to refine the Quebec customer experience.

Competencies and Requirements:

• A minimum of 10 years of marketing experience, with at least 5 years in senior roles focused on brand strategy, social media, PR, media planning, and digital advertising, preferably in a consumer-focused industry such as retail, hospitality, travel, consumer goods, etc.
• Significant experience as a trained media spokesperson is a mandatory requirement.
• Deep knowledge of the Quebec market, including consumer behaviors, media dynamics, and cultural intricacies.
• Verbal and written fluency in both Quebec French and English is required, with the ability to craft tailored messaging for diverse audience segments.
• Strong ability to think both strategically and tactically, developing long-term plans while adapting to shifting market conditions.
• A balance of creative vision and analytical rigor, with experience leveraging data to drive decision-making and improve marketing effectiveness.
• Experience executing integrated marketing campaigns across digital, traditional, social, and PR channels.
• A strong network within Quebec’s media and influencer landscape is advantageous.
• An MBA or other advanced qualifications in marketing or related fields, or equivalent experience, is a plus.

PLEASE SEND YOUR CV (AS A WORD DOC) TO: Interim.Applications@LHHknightsbridge.com (Subject: Job Title)

Follow the LHH Knightsbridge LinkedIn page and set up a job alert to learn about new Executive Interim opportunities.

Lee Hecht Harrison Knightsbridge Corp. is committed to providing equitable treatment and accommodation to ensure a barrier-free recruitment process. In accordance with the Ontario Human Rights Code, Accessibility for Ontarians with Disabilities Act and our AODA policy, a request for accommodation will be accepted as part of the hiring process. If you require accommodation to apply or if selected to participate in an assessment process, please provide your accommodation needs in advance to the Recruitment Lead for this opportunity.

We thank all interested candidates in advance; however, only individuals selected for interviews will be contacted.

May 2025

Job Tags

Similar Jobs